SEEDING FOR THE FUTURE

BLAZÉ IS COMMITTED TOWARDS SUSTAINABILITY.

THE LUXURY BRAND, WHICH IN THE PAST DEVELOPED COLLABORATIONS FOCUSED ON THE USE OF SUSTAINABLE PRODUCTS, INCLUDING A CAPSULE CREATED WITH ENVIRONMENTAL ACTIVIST ARIZONA MUSE, IS MAKING A FURTHER STEP TO REDUCE THE IMPACT OF ITS ACTIVITIES ON THE PLANET.

BLAZÉ HAS TEAMED UP WITH GREEN FUTURE PROJECT, AN ONLINE PLATFORM GIVING COMPANIES AND PRIVATE CITIZENS THE OPPORTUNITY TO MAKE A DIFFERENCE AND REDUCE THEIR CARBON FOOTPRINT.

A TREE WILL BE PLANTED WITH EVERY BLAZÉ PURCHASE.

THE GREEN FUTURE PROJECT MANIFESTO

GREEN FUTURE PROJECT IS BORN, A NEW ONLINE PLATFORM TO REDUCE CO2 LEVELS IN THE ATMOSPHERE AND HELP BUSINESSES AND INDIVIDUALS TO OFFSET THEIR DAILY ENVIRONMENTAL IMPACT. TEN POINTS TO UNDERSTAND WHO WE ARE, HOW WE WORK AND WHAT WE CAN ALL DO TOGETHER TO SAVE THE PLANET.
PROMOTING THE VALUES OF GLOBAL SUSTAINABILITY AND COLLECTIVE ACTION WITH TRANSPARENCY AND GOODWILL.

WHO WE ARE

GREEN FUTURE PROJECT IS AN ONLINE PLATFORM THAT ALLOWS INDIVIDUALS AND COMPANIES TO HAVE AN ACTIVE AND COLLABORATIVE ROLE IN THE DECISIVE CHALLENGE OF THIS MILLENNIUM: REDUCE CO2 EMISSIONS AND ACCELERATING THE TRANSITION TO CLEAN ENERGY. GFP, BORN AS BENEFIT COMPANY, BY RELYING ON SOME OF THE WORLD’S BEST CLIMATE PROJECTS, CERTIFIED BY INTERNATIONALLY RECOGNIZED BODIES SUCH AS GOLD STANDARD, VERRA AND RAINFOREST TRUST, IT ENABLES INDIVIDUALS OR COMPANIES TO OFFSET THEIR IMPACT ON THE ENVIRONMENT WHILE INSPIRING SHAREHOLDERS AND CUSTOMERS. THE FORCE GUIDING THIS CHANGE IS VIRTUOUS AND NECESSARY: WE TRULY BELIEVE THAT SUSTAINABILITY IS AN ABSOLUTE AND INDISPENSABLE ALSO IN TERMS OF CREDIBILITY ON WORLD MARKETS.

RESPONSIBILITY

THIS IS THE PLANET WE ALL INHABIT AND LIVE ON. THE ONLY ONE THAT TODAY CAN GUARANTEE US THAT PRIVILEGE. BUT THIS PLANET, AS WE WELL KNOW, IS SUFFERING: THE MOST SERIOUS OF ITS THREAT IS GLOBAL WARMING, A DANGER FOR THE ENTIRE ECOSYSTEM AND THE SPECIES THAT INHABIT IT, INCLUDING US. AND SINCE WE HUMAN BEINGS HAVE DONE THIS DAMAGE, IT OUR DUTY TO FIX IT. WE OWE IT TO OURSELVES, TO FUTURE GENERATIONS AND TO MOTHER NATURE.

GREENHOUSE EFFECT AND GLOBAL WARMING

THANKS TO THE PRESENCE OF CERTAIN GASES IN THE TERRESTRIAL ATMOSPHERE, SUCH AS CARBON DIOXIDE (CO2), METHANE AND WATER VAPOR, GLOBAL AVERAGE TEMPERATURES ON THE PLANET ARE AROUND 15°C, PROVIDING THE RIGHT CONDITIONS FOR DIFFERENT ECOSYSTEMS. WITHOUT THE FAMOUS “GREENHOUSE EFFECT”, WE WOULD HAVE POLAR AVERAGE TEMPERATURES.
THE HUGE EMISSIONS OF CO2 CAUSED BY HUMAN ACTIVITIES HAVE EXCESSIVELY UNBALANCED THE CORRECT EQUILIBRIUM OF GREENHOUSE GASES IN THE ATMOSPHERE, CONSEQUENTLY INCREASING THE GREENHOUSE EFFECT AND GIVING RISE TO GLOBAL WARMING.

WHAT TO DO

TO REVERSE THIS PROCESS WE NEED TO PREVENT AND REDUCE EXCESS GREENHOUSE GASES EMISSIONS, INCLUDING CO2. THE SOLUTION COMES, AS ALWAYS, FROM NATURE: THANKS TO THE CHLOROPHYLL FUNCTION, TREES ARE ABLE TO ABSORB CO2 AND RELEASE OXYGEN AT THE SAME TIME. THIS IS WHY PLANTING AS MANY TREES AS POSSIBLE AND PROTECTING EXISTING FORESTS IS A FUNDAMENTAL ACTION: IS IMMEDIATELY EFFECTIVE AND ECONOMICALLY EFFICIENT. RESTORING FELLED FORESTS AND PROTECTING THOSE THAT STILL EXIST IS PRACTICALLY AN IMPERATIVE OF OUR TIMES.

HOW GFP WORKS

WE ARE A YOUNG COMPANY, WE THINK AND ACT IN A COOL, SIMPLY AND EFFECTIVE WAY. OUR MODEL IS BASED ON A MODULAR OFFER APPROACH, SO THAT NO ONE IS LEFT OUT, AND ALLOWS THE COMPANY OR THE INDIVIDUAL TO MONITOR AND EASILY UNDERSTAND THEIR CONTRIBUTION TO THE ENVIRONMENT. TO OFFSET THIS IMPACT, WE FOCUS OUR EFFORT ON 3 MAIN ACTIONS: REFORESTATION; SAFEGUARDING AREAS WITH VALUABLE AND ENDANGERED BIODIVERSITY; FINANCING RENEWABLE PROJECTS. TO DATE, WE ARE WORKING WITH IMPORTANT PARTNERS, SUCH AS THE JOCOTOCO FOUNDATION IN ECUADOR AND THE EDENR EFORESTATION PROJECT, IN MADAGASCAR AND INDONESIA.
IN ADDITION WE ARE FINANCING THE WIND POWER PROJECT IN RAJASTHAN. THE GOAL IN THE MEDIUM AND LONG TERM IS TO GROW, BY INCLUDING AS MANY PROJECTS AS POSSIBLE IN OUR OFFER, THUS ACHIEVING THE WIDEST POSSIBLE GEOGRAPHICAL COVERAGE.

IMPACT CARD

EACH PARTICIPANT IN OUR PROJECT RECEIVES ACCESS TO A PERSONALIZED PORTAL WITH WHICH TO MONITOR IN REAL TIME THE GROWTH OF THEIR TREES AND TO QUANTIFY THE AMOUNT OF CO2 ABSORBED THROUGH VARIOUS PROJECTS, COMPLETE WITH PHOTO AND VIDEO CONTENT, SO THAT THEY CAN SHARE THEM ON DIFFERENT SOCIAL PLATFORMS, HOPEFULLY CREATING A POSITIVE CONTAMINATION EFFECT.

PARTICIPATE

IT’S A PIECE OF CAKE. THOSE WHO SING UP FOR THE PROJECT CAN CHOOSE TO BE A “TREE PARTNER”, WITH A MINIMUM EXPENDITURE OF 1,40 € PER WEEK, A “FOREST PARTNER” 2,45 € PER WEEK OR, EVEN, AN IDEAL SOLUTION FOR COMPANIES, A “JUNGLE PARTNER” 4,50 € PER WEEK, REACHING 120 TREES PER YEAR PER EACH EMPLOYEE.
THE THREE DIFFERENT SUBSCRIPTIONS OFFSET 8, 16 AND 32 TONS OF CO2 PER YEAR RESPECTIVELY.

PARTNERSHIP

THANKS TO PARTNERSHIPS WITH NGOS SPECIALIZED IN ISSUES RELATED TO GLOBAL WARMING, WE OPTIMIZE DONATIONS CREATING ALSO MARKETING PLANS FOR VARIOUS COMPANIES, ALLOWING THEM TO COMMUNICATE THE VALUE OF THE PROJECT, INSPIRING OTHER PLAYERS TO DO THE SAME. SUSTAINABILITY IS CONTAGIOUS!

CERTIFICATION

OUR CARBON-ABSORBING PROJECTS ARE GUARANTEED BY SOME OF THE BEST INTERNATIONAL CERTIFYING COMPANIES: GOLD STANDARD AND VERRA, WHILE PROJECTS THAT PROTECT BIODIVERSITY ARE SPONSORED BY FOUNDATIONS SUCH AS THE RAINFOREST TRUST. WE DEEPLY BELIEVE THAT TRANSPARENCY, AUTHORITY AND EFFECTIVENESS ARE ESSENTIAL VALUES WHEN IT COMES TO SUSTAINABILITY.

PARTNERS AND TEAM

PIETRO PASOLINI
ZAIN TARAWNEH
BRIANO MARTINONI
LUPO LEONARDI
FRANCESCO BONINI